SmarterStats Help

Creating SEO Campaigns

An SEO campaign is a set of related keywords and websites that can be monitored to aid SEO efforts. For example, a beverage company that sells fruit juice, soda, and coffee may set up a different collection for each product it sells. This way the beverage company can monitor keywords related to each product and evaluate the performance of its website against each product's competitors.

To create an SEO campaign, click the SEO icon and then click New in the navigation pane toolbar. The campaign settings will load in a new window and the following tabs will be available:

NOTE: SEO processing requests occur with a 2 minute interval to avoid potential issues with domains and/or IP addresses being blocked by various search engines. This can delay the speed with which data and report items are returned.

Options

Use this tab to specify the following options:

  • Campaign Name - The name used to identify the SEO collection.
  • Site Name - The friendly name used to identify the website the SEO campaign is associated with.
  • Site URL - The URL to the website. Type the URL following the format www.example.com.

Keywords

Use this tab to add keywords to the campaign. To add a new keyword, click the New button in the toolbar. A modal window opens with the following options:

  • Keywords (one per line) - The keyword(s) to be added to the campaign. You can add one keyword or multiple keywords, each separated by line.
  • Enabled - Select this checkbox to enable SEO processing on the keyword(s). Note: Disabled keywords will remain a part of the campaign, but SEO processing will not be performed on them and they will not appear in applicable reports.

Competing Sites

Use this tab to add competing sites to the campaign. To add a new competitor, click the New button in the toolbar. A modal window opens with the following options:

  • Site Name - The name used to identify the competitor's website.
  • Site URL - The full URL to the competing website. Type the URL following the format www.example.com