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Phrases

This report displays the most popular search phrases used to find, and access, your website. The phrases listed can be single keywords or longtail keywords. This report is useful for not only determining the phrases used to find your site via a search engine, but also determine the effectiveness of search engine optimization efforts. If a marketing department optimizes for the phrase "log analytics software", but that phrase is not a top search phrase, that is an indication that either a) the optimization efforts aren't effective, or b) that the phrase being optimized is not a good one to target.

Note: This report can be added as a report item to a custom report. For more information on report items, refer to Understanding Report Items.

For a definition of the terms listed on this page, please refer to the Glossary.