SmarterStats 6.x Help
This documentation is for a product that is no longer supported by SmarterTools.

SEO Campaigns Overview

A SEO campaign is a set of related keywords and websites that can be monitored to aid SEO efforts. For example, a beverage company that sells fruit juice, soda, and coffee may set up a different collection for each product it sells. This way the beverage company can monitor keywords related to each product and evaluate the performance of its website against each product's competitors.

There is no limit to the number of campaigns that can be created, and each campaign will have the following report items available:

  • Search Engine Positions
  • Position Comparison
  • Position by Keyword
  • Position Trend
  • Visibility Comparison
  • Visibility by Competitor
  • Visibility Trend
  • PageRank Comparison
  • PageRank Trend

Note: Although users can access and view each report item, only site administrators can create or edit SEO campaigns.

Creating SEO Campaigns

To create a list of campaigns for the site, click the SEO icon. Then click SEO Campaigns in the navigation pane. A list of SEO campaigns will load in the content pane.

To create a new campaign, click New in the content pane toolbar. To edit a SEO campaign, select the desired collection and click Edit in the content pane toolbar. The campaign settings will load and the following tabs will be available:

Options

Use this tab to specify the following options:

  • Campaign Name - The name used to identify the SEO collection.
  • Site Name - The name used to identify your website.
  • Site URL - The URL to your website. Type the URL following the format www.example.com
Keywords

Use this tab to add keywords to the campaign. To add a new keyword, click the Add menu in the content pane toolbar and click Add Keyword. The following options will be available:

  • Keyword - The keyword to be added to the campaign.
  • Search Volume - The monthly search volume for the keyword. Note: SmarterStats cannot determine a value for the keyword. This information must be user-generated or can be left as 0.
  • Enabled - Select this checkbox to enable SEO processing on the keyword. Note: Disabled keywords will remain a part of the campaign, but SEO processing will not be performed on them and they will not appear in applicable reports.
Competing Sites

Use this tab to add competing sites to the campaign. To add a new competitor, click the Add menu in the content pane toolbar and click Add Competitor. The following options will be available:

  • Name - The name used to identify the competitor's website.
  • Site - The URL to the competing website. Type the URL following the format www.example.com