SmarterStats 7.x Help
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Creating SEO Campaigns

A SEO campaign is a set of related keywords and websites that can be monitored to aid SEO efforts. For example, a beverage company that sells fruit juice, soda, and coffee may set up a different collection for each product it sells. This way the beverage company can monitor keywords related to each product and evaluate the performance of its website against each product's competitors.

To create a SEO campaign, click the SEO icon and then click New in the navigation pane toolbar. The campaign settings will load in a new window and the following tabs will be available:

Options

Use this tab to specify the following options:

  • Campaign Name - The name used to identify the SEO collection.
  • Site Name - The name used to identify your website.
  • Site URL - The URL to your website. Type the URL following the format www.example.com

Keywords

Use this tab to add keywords to the campaign. To add a new keyword, click the Add menu in the toolbar and click Add Keyword. The following options will be available:

  • Keyword - The keyword to be added to the campaign.
  • Enabled - Select this checkbox to enable SEO processing on the keyword. Note: Disabled keywords will remain a part of the campaign, but SEO processing will not be performed on them and they will not appear in applicable reports.

Competing Sites

Use this tab to add competing sites to the campaign. To add a new competitor, click the Add menu in the toolbar and click Competitor. The following options will be available:

  • Name - The name used to identify the competitor's website.
  • Site - The URL to the competing website. Type the URL following the format www.example.com