Phrases

This report displays the most popular search phrases used to find, and access, your website. The phrases listed can be single keywords or long-tail keywords. This report is useful for not only determining the phrases used to find your site via a search engine, but also determine the effectiveness of search engine optimization efforts. If a marketing department optimizes for the phrase "log analytics software", but that phrase is not a top search phrase, that is an indication that either a) the optimization efforts aren't effective, or b) that the phrase being optimized is not a good one to target.

Note: This report can be added as a report item to a custom report. For more information on report items, refer to Understanding Report Items.

For a definition of the terms listed on this page, please refer to the Glossary.