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Marketing Report

The marketing report is a useful tool for an individual in marketing to make informed decisions about search engine marketing campaigns, as well as to see the impact a banner advertising or showcase advertising campaign has on website traffic and/or sales. This report shows which search engines provide the most referring traffic, and which keywords and phrases are pointing users to their site. Using this report, site administrators and users can target specific entry pages in their advertising campaigns, judge which campaigns are most effective, or even compare the statistics returned by SmarterStats with the statistics given by the sites featuring the advertising.

The marketing report contains the following report items:

  • Search Engine Breakdown
  • Phrases
  • Referring Sites
  • Referring URLs
  • Entry Pages
  • Exit Pages
  • Phrase Sources

For a definition of the terms listed on this page, please refer to the Glossary.