This report shows the traffic from the cities and countries of Europe, with the
highest activity city being listed first. The cities that visitors are coming from are identified by
This report is useful for business owners and/or marketers as it can expose previously
unknown potential for growth. If there is a marked increase in website visitors
from a particular city it may be worth starting a PPC campaign to further increase
that traffic or even possibly creating a landing page specifically for visitors from that city.
Note: This report can be added as a report item to a custom report. For more information on report
items, refer to Understanding Report Items.
For a definition of the terms listed on this page, please refer to the Glossary.
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