This report displays the most frequent traffic patterns of your website visitors.
When a visitor moves from page to page within a site, they generate a specific path
for their movement. For example, if a visitor enters your site via the Default.html
page, clicks on a link to Product.html, then proceeds to Order.html, and they finally
leave via Thank_you.html, they generate the following path: default.html/product.html/order.html/thank_you.html.
Single-hit paths near the top of the list should be investigated as potential areas
for optimization, as they sometimes indicate a lack of interest-generating content
or a bad visitor experience (slow load times, bad design, cultural issues, etc.).
Note: This report can be added as a report item to a custom report. For more information
on report items, refer to Understanding Report Items.
For a definition of the terms listed on this page, please refer to the Glossary.
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