Site Tuning Overview
Users and site administrators can use SmarterStats' site tuning functionality to
scan their site for problems known to affect a site’s search engine ranking, such
as broken links, excessive linking, META and title tags, and multiple redirects.
By correcting the issues site tuning uncovers, you can improve both the visitor
experience and your search engine ranking. To access site tuning, click the Site
Tuning icon.
Site Tuning Status
During the Site Tuning scan, this page provides updated information on the scan progress: it's status, the internal pages scanned, external pages scanned, etc. Once the scan is completed, it will show the results of the scan, by issue severity.Clicking the Actions (...) button allows a user to export any Site Tuning report to a CSV file that can be used offine, handed to a web team, etc.
Site Tuning Results
Results by Page
Clicking this will list all of the pages that Site Tuning finds that have at least one issue. The page is listed, and then the number of issues are displayed for that page, by the issue severity. Double clicking on a page name -- or selecting the page and hitting the View button -- will open a modal window that displays the various issues Site Tuning found for that page. Pages can have more than one issue with a given severity, so if a page has more than one, it will be listed multiple times, once for each issue.
High Severity
Clicking this will display all pages that have issues listed as High Severity. Double clicking on a page name -- or selecting the page and hitting the View button -- will open a modal window that displays the details for the particular issue that Site Tuning found for that page. Pages can have more than one issue with a given severity, so if a page has more than one, it will be listed multiple times, once for each issue.
Medium Severity
Clicking this will display all pages that have issues listed as Medium Severity. Double clicking on a page name -- or selecting the page and hitting the View button -- will open a modal window that displays the details for the particular issue that Site Tuning found for that page. Pages can have more than one issue with a given severity, so if a page has more than one, it will be listed multiple times, once for each issue.
Low Severity
Clicking this will display all pages that have issues listed as Low Severity. Double clicking on a page name -- or selecting the page and hitting the View button -- will open a modal window that displays the details for the particular issue that Site Tuning found for that page. Pages can have more than one issue with a given severity, so if a page has more than one, it will be listed multiple times, once for each issue.
Result Details
These are the individual issues that Site Tuning scans for. Clicking on any one will display the pages that contain that issue.
Blank Page
It's important that every page of your website includes quality content. Empty website
pages may indicate that your website is under construction and can lower the credibility
of your website to both visitors and search engines. Possible fixes include creating
unique content for the page or deleting the page. Note: If you choose to remove the
page from your site, there may be unintended consequences, such as newly broken
links if other pages linked to this page.
Broken Link
Broken links are a serious problem and can adversely affect your website's search
engine ranking. Poor usability from broken links can drive visitors away and can
prevent search engines from properly indexing your website. Possible fixes include
updating/correcting the URL, using a redirect or removing the link. Note: SmarterTools
recommends double-checking any broken links to make sure the website wasn't temporarily
offline or overloaded when the scan was performed.
Cache Expiration
Website visitors and search engines like sites that load quickly. Well-coded pages
send freshness indicators with each request to the server so the Web browser can
pull files directly from the browser's cache on subsequent visits. This negates the
need for server validation until the expiration time is reached and greatly improves
the responsiveness of the website.
Duplicate Page
Best practices dictate that you should eliminate, to the best of your ability, the
occurrence of duplicate pages in search engines. While the site tuning scan
does not identify duplicate content issues with another website, it does notify
you if pages within your website have duplicate content. Possible fixes include
rewriting the content on one page or deleting one of the duplicate pages. Note: If
you choose to remove the page from your site, there may be unintended consequences,
such as newly broken links if other pages linked to this page.
Images Missing Alt Tags
An alt tag denotes an alternate text for an image if the image cannot be displayed.
They are also useful for visually impaired users and improving accessibility
of your website. Alt tags should be detailed in nature and used to describe what the
images are displaying. In addition, alt tags should contain SEO rich content as
they can help increase SEO results.
Long Description
The meta description is used in the search engine results pages (SERPs) to describe
the purpose or content of a webpage. Meta description tags can be short or long,
but long descriptions won't display in full on SERPs. Most SEO experts recommend
that the description be 100-200 characters.
Long Title
The title is the main text that describes a webpage. It is the single most important
on-page SEO element (behind overall content) and typically appears in three places:
at the top of the browser and/or tabs, in the SERPs and as anchor link text on external
websites. Most SEO experts recommend that the title be under 65 characters to ensure
the full title displays in the SERPs.
Long View State
Search engines generally ignore ViewState code, but large quantities of ViewState
code will force the actual content of the page further down in the HTML. Since search
engines may analyze only the first 100 KB of a page, it is possible that the ViewState
block may prevent search engines from indexing page content. Possible fixes include
disabling ViewState on pages that don't need it or moving the ViewState code to
the bottom of the page.
Missing Canonical
If your webpages load with both www.example.com and example.com, you have not specified
the preferred link structure. Failing to properly define the canonical URL results
in duplicate content penalties, as search engines will view all URL versions of
a webpage as different websites. Adding a canonical URL tag to the HTML header or
robots.txt file will tell search engines to treat the page as a copy (rather than
a separate and distinct page) and that the link and content metrics should technically
flow back to the preferred URL.
Missing Description
The meta description provides the search engine a brief description of the page
content. While this description is not visible to website visitors, a search engine
usually displays the descriptions in the SERPs. A good description might encourage
search engine users to visit your website instead of others. If your page doesn't
have a meta description, the search engine may arbitrarily choose text to display
in the SERPs, which may result in less search engine traffic. Most SEO experts recommend
that the description be 100-200 characters.
Missing Sitemap
A sitemap is an XML file that lists URLs for a site along with additional metadata
about each URL so that search engines can more intelligently crawl the site. Creating
a sitemap is not difficult and there are services available that can help you create
a sitemap quickly.
Missing Sitemap Page
A sitemap is an XML file that lists URLs for a site along with additional metadata
about each URL so that search engines can more intelligently crawl the site. It
is important to ensure that all the URLs in the sitemap are up-to-date and direct
to an existing webpage. Possible fixes include correcting the URL, adding the missing
page or removing the URL from the sitemap.
Missing Title
The title is the main text that describes a webpage. It is the single most important
on-page SEO element (behind overall content) and typically appears in three places:
at the top of the browser and/or tabs, in the SERPs and as anchor link text on external
websites. If your page does not have a title, the search engines may arbitrarily
choose text to display in the SERPs, which may result in less search engine traffic.
Most SEO experts recommend that the title be under 65 characters to ensure the full
title displays in the SERPs.
Multiple Descriptions
The meta description is used in the search engine results pages (SERPs) to describe
the purpose or content of a webpage. While this description is not visible to website
visitors, the search engine usually displays the descriptions in the SERPs. There
is no benefit to having multiple meta descriptions as the search engine will only
use one of them or display arbitrary text from the site. Keep the most descriptive
and keyword-rich description and delete the rest from the page.
Multiple Redirect
Redirection is the process of forwarding one URL to a different URL. A 301 redirect
is a permanent redirect which passes between 90-99% of link juice (ranking power)
to the redirected page and is the preferred method for implementing redirects on
a website. However, multiple 301 redirects (i.e, when a link on page A redirects
to page B and page C before going to the intended page) will affect the ranking of
that page. For this reason, it is best to do a one-to-one 301 redirect from the
old page to the new page.
Multiple Titles
The title is the main text that describes a webpage. It is the single most important
on-page SEO element (behind overall content) and typically appears in three places:
at the top of the browser and/or tabs, in the SERPs and as anchor link text on external
websites. There is no benefit to having multiple titles, as the search engine will
only use one of them or display arbitrary text from the site. Keep the most descriptive
title and delete the rest from the page.
Robot File Missing
The robots.txt file has become a standard way of giving instructions to the search
engines concerning your website, such as the location of the XML sitemap or which
pages to exclude from indexing. For this reason, all sites should have a robots.txt
file in the root directory.
Same Title and Description
Because the title and meta description summarize the content of a specific webpage,
it is important that each page of your site have a unique title and description.
These tags help the search engines determine the relevancy of a page and can play
an important role in determining how a page ranks in the SERPs. Rewrite the title
and descriptions to ensure they are unique and relevant to the content on each page.
Short Description
The meta description is used in the search engine results pages (SERPs) to describe
the purpose or content of a webpage. Meta description tags can be short or long,
but short descriptions may not provide enough information to entice search engine
users to click. Most SEO experts recommend that the description be 100-200 characters.
Short Title
The title is the main text that describes a webpage. It is the single most important
on-page SEO element (behind overall content) and typically appears in three places:
at the top of the browser and/or tabs, in the SERPs and as anchor link text on external
websites. Most SEO experts recommend that the title be at least 20 characters.
Too Many Links
Linking to internal and external webpages is a good practice, provided the links
are relevant to the content on the page. However, search engines may penalize a
site if there are too many links on a page as this can indicate the site is spammy
or is lower quality. Keep the links on a given page to a reasonable number. To help
determine the correct number of links on a given page, think about the visitor experience:
When they run across a link, they either click the link to get to the information
they are searching for or they ignore the link and continue reading the current
page. If you have 100 links on a single page, you are asking the visitor to choose
100 times whether they think the link provides the information they seek.
Too Many Scripts
Although scripts like JavaScript can be great for adding interesting elements to
your website that will make it more user-friendly, too many scripts they can also
slow a site to a crawl. Because both website visitors and search engines like sites
that load quickly, it is recommended to remove unnecessary script and/or combine
multiple scripts when possible.
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